When you think about your work, your brand, or your impact, do you start with yourself—or with the people you want to serve? Simon Sinek reminds us to start with the why, but there’s a step before that: start with the who. Knowing who you’re creating for, influencing, or leading is a powerful motivator. When…
When it comes to positioning yourself, your brand, or your business, most people focus only on the practical, surface-level reasons someone might choose you. Features, certifications, accolades, and proof points all matter—but they’re not enough to inspire action. As Simon Sinek famously said, “The mind can be convinced. The heart must be won.” To truly…
Entering a new season often comes with long lists, big goals, and the quiet pressure to do everything at once. More growth. More output. More proof that progress is happening. Clarity rarely comes from adding more. It emerges when attention is placed on what matters most and the rest is released. One simple and powerful…
In his 2009 TED Talk, Simon Sinek introduces the idea of Start With Why. His core message is this: the people, brands, and movements that inspire us most lead with purpose, not products. They connect at an emotional level before anything else, and it is this emotional level (not practical reasons) that actually drives behavior. …
Trying something new and daring to do something different is bold. That boldness can be unsettling to people who don’t understand it, or who are grappling with their own fears about what success or failure should look like. In my 20+ years of entrepreneurship, and in mentoring women founders and leaders, I’ve noticed three main…
Legacy is often treated as something we consider later, after certain milestones have been reached or a particular chapter feels complete. In reality, legacy is shaped much earlier and much more quietly, through the choices we make about how we live, what we devote our energy to, and what we decide is worth building over…
Most people don’t struggle because they lack talent, ideas, or ambition. They struggle because they’re trying to express themselves in ways that don’t actually fit who they are. We’re taught to look outward for how to show up, how to lead, how to communicate, how to build a brand. But the most compelling influence doesn’t…
