As a brand strategist and builder for over 20 years, I have had the special opportunity to help women leaders step onto the remarkable path of fulfillment through their work. We start with uncovering what I call the 4 P’s: your People, Purpose, Positioning, and Personality. Today we are going to ask ourselves a few…
“Don’t dilute or downplay who you really are in order to fit into what you think others want you to be. You’re only doing a disservice to those you want to help, and frankly, either no one will buy it or they’ll be bored by it.”— Founder and Brand Builder Erika Brechtel We all know…
Founder Erika Brechtel and our first Global Founder’s Retreat featured in Forbes “As opposed to only donating money to a cause, I knew that if these women got pushed a bit out of the daily grind of their comfort zones and had one-on-one interactions with real people outside their bubbles across the globe, that experience…
How can you answer the call? We’re seeing a seismic shift in the way people do business. Gone are the days when brands could blindly advertise goods and services to consumers who needed what you had. Today’s audiences are mindful of how their choices impact others and how brands interact with the world around them….
February 25-March 3, 2023 Join us for a “travel with impact” business retreat for women founders to expand your experiences, network, business, impact, and life! Reconnect with yourself, your purpose, and make new connections with like-hearted founders through development workshops, sightseeing, souk shopping, hammam spa treatments, desert camp daytrip, and a volunteer activity with a…
Erika Brechtel is a social entrepreneur and brand builder for women leaders for 20 years, and the founder and CEO of Élanoura. In this interview, Erika talks about her challenges in the journey to becoming a lifelong founder, making a mark with her business, and the ups and downs in between. Tell us why you…
14% of girls in Morocco are married before their 18th birthday. One big factor is when a girl does not continue her education – in part because she is missing school during “that time of the month.” Our first Global Founder’s Retreat to Morocco was a life-transformative experience for us lucky women founders who participated….
Business retreats are an excellent opportunity for women founders to take a break from their daily routine, connect with other entrepreneurs, and gain new insights and perspectives on their business. In this article, we will explore why business retreats are essential for women founders and how Élanoura’s Global Founder’s Retreat can provide a unique and…
In 20 years of working with women founders, I have found three common “Brand Blocks” that I have dubbed, The Syndrome Sisters. Let’s identify them, overcome them, and move forward — a critical first step in owning who we are and stepping into our power and the full potential of our impact. Syndrome Sister #1: Imposter…